
"Credit Customers Buy Payments"
CREDITSOURCE.SOLUTIONS is a Sales Finance Clearing House and Sales & Marketing Company, representing over a dozen lenders in various industries. CREDITSOURCE has authority to market, solicit and enroll merchants on behalf of our lender partners.
Markets
Furniture & Bedding
Appliances & Electronics
Outdoor Power Equipment
Bicycles, E-Bikes and E-Scooters
Above-ground Pools & Hot Tubs, Saunas
Home Improvement
Patio & Hearth
Game Tables
Medical Devices
Elective Medical (Laser, Lasik, Dental, etc.)
Pets & Veterinarian Services
And more...
Since 1992 CREDITSOURCE has helped thousands of merchants and service providers increase sales by providing them with primary and second-look customer financing solutions. Our in-store and web-based credit applications, and QR Codes for customers to apply from their smart phone, remotely or while in the showroom makes it easy to offer alternative financing to your customers.
Offer your customer an alternative financing solution to using their credit card. Your cost is about the same as VISA/MC and usually less expensive for your customer. Let your customer know they don't have to use up their credit line with VISA/MC; they'll appreciate the alternative!
Offer customers declined by your primary lender second-look financing! Find out what programs are available!
Understanding your current customer base and who you want to target as future customers will help you determine what kind of financing to offer, and will decidedly influence the branding of your business.
If your goal is to provide medium to medium-high product lines and realize higher ticket sales, you will want to consider a primary and a secondary (non-prime) sales finance provider. The primary lender will cater to those customers looking for promotional financing such as 12-24 month (or higher) deferred interest. A traditional secondary lender will offer a revolving program and approve from 35% to 45% of the primary lender declines, while still offering 6 and 12 month Same-as-Cash promotions. Offering lease purchase directly behind a primary lender could alienate or offend some customers, resulting in lost sales.
While Lease Purchase results in an effectual APR from 400%+ (applying the lease multiple, initial payment amount and payment terms), implementing lease purchase behind a secondary lender for those customers with poor or no credit will help close incremental sales.
Restricting credit solely to primary or solely to lease purchase could, in the long run, eliminate entire segments of potential customers. Solely utilizing lease purchase could brand you as a “rent-to-own” merchant, eroding price points and consumer attraction, so be aware of the consequences your finance offerings may have on your branding in the long run. Offering a full spectrum of financing (primary, secondary and lease purchase) will increase sales by providing a financing solution for each credit segment.
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